Your customers are asking AI about businesses like yours.

It is the practice of structuring a website so AI tools such as ChatGPT, Google's AI Overviews, and Perplexity can accurately understand a business and reference it when answering relevant questions. You will also see it called AEO, for answer engine optimization, or GEO, for generative engine optimization. In practice it overlaps heavily with good SEO rather than replacing it.

No, and you should be sceptical of anyone who says they can. No agency controls what an AI tool says, and these systems change constantly. What we can do is make sure your website is structured, clear, and substantial enough to be understood and cited — which is the part that is actually within anyone's control.

Less than the marketing around it suggests. Most of what helps a business appear in AI answers is the same work that has always mattered: clear structure, accurate information, genuine expertise, and technically sound pages. The differences are matters of emphasis — structured data and question-shaped content carry more weight than they used to, and keyword density carries less.

Honestly, measurement here is less mature than traditional search reporting, and we will not pretend otherwise. What can be checked is whether AI tools describe your business accurately when asked, whether they cite your site, and whether your existing analytics show referral traffic from AI platforms. We will show you what we can measure and be clear about what nobody can measure yet.

Often not. A lot of this work is structural and can be applied to a site that is already reasonably built. If your current website makes it genuinely difficult — content locked inside images, no real page structure, unmaintainable templates — we will tell you, and explain what a rebuild would involve so you can weigh it up.

The technical work is usually a matter of weeks. How quickly AI tools reflect the changes is outside anyone's control and varies by platform, because each one refreshes what it knows on its own schedule. Treat this as foundational work that compounds, not as a switch that produces results next week.