Email marketing is a great way to grow your business.
In this article, we will discuss how you can use email marketing to build relationships with your customers and promote your products and services.
Make Signing up Easy
The key to effective email marketing is delivering a seamless experience.
Making the sign-up process easy can help ensure that people will be willing to sign up. Some ideas are to place a link in the footer of your website so that it is visible on every page, or at least on pages where you want visitors to sign up. You might also want to include a prominent call to action button with strong language and concise copy like “Start my free trial” or “Free Tips” on all your landing pages. This is dependent on your business and the products and services your business offers.
Offer multiple options for how someone can sign up, whether it’s a simple form, through text message, or on a social media platform. Your goal should be to make signing up as simple as possible by offering multiple ways that are accessible from any device and from any social platform they are most active on.
The easier you make it for someone to start receiving emails from you, the better!
The key point here is that you want to make signing up for your email list as easy and secure for the user as possible, so they’re more likely to sign up.
There are a few things you should always include in an email marketing campaign: clear messages with concise copy, multiple ways of contact (email address or phone number), strong language such as “sign-up now” or “get started today,” and links back to your site.
Another great way to increase conversions is by adding social media buttons on emails like Facebook’s ‘Like’ button which can allow users who follow you on any online platform to easily share content from the email with their friends – it’s just one click!
Offer an Incentive
Email marketing can be extremely rewarding for your business and help you more effectively achieve your objectives. Making the sign-up process rewarding for your email subscriber is also very important. Offer an incentive when a new email subscriber subscribes to your list. One of the easiest ways to do this is to offer a free download or cheat sheet that helps the subscriber to better use the product or service you offer.
When someone subscribes to your email list, it’s important that they are greeted with a message thanking them for joining and offering an incentive as well. This could be something like a free download of valuable content related to your business or industry.
You should also include social media share buttons on this welcome email so that when subscribers receive new emails from you, they can easily click the button to share their excitement with friends who might not have seen the correspondence yet (and in turn increasing conversions!).
A study done by Get Response found that when including a sign-up form on one page of a website without any other call-to-actions, only 20% completed the form. However, when the form was included on a thank you page after the sign-up process, conversion rates jumped to 77%. When adding an incentive like a discount or giveaway with the email subscription form, 53% of visitors clicked and completed the form.
Email forms can also be placed in other parts of your website that are less visible such as your footer, sidebar or header for increased exposure. It is also important to remember that you should include social media share buttons on this welcome email so that when subscribers receive new emails from you, they can easily click the button to share their excitement with their colleagues or other business associates who might not have seen the correspondence yet (and in turn increasing conversions!).
Vary the Contents
It’s important to think about what your subscribers want. They’re not going to like it when they realize that every email campaign you send out is promotional, since their time and attention are valuable resources for them. This means that a variety of content in campaigns will be helpful- after all, people enjoy receiving something of value from the company they trust with their inbox!
People often spend hours on end tending to emails, so if there’s nothing at stake other than commercial offers then this can become annoying quickly. That said, consider offering up some varied types of content as well — a subscriber might feel more engaged (and thus less frustrated) by getting something interesting or valuable mixed into attachments and links within an otherwise dull message.
There are a few different types of emails that you can create, such as a daily roundup of important news, an offer for a special promotion or sale, and even something as simple as a basic newsletter.
Strategies to also remember when thinking about the variety in your emails. Try sending customers more than one message per month so they don’t forget about you, but not too many that it becomes overwhelming – generally, two emails is the sweet spot.
Be consistent with what you send out; if all your messages are sales offers then people will stop opening them because they know there’s nothing else worth reading from you (and won’t be interested when/if there ever is). Mix up the types of content offered! Keep each type short – no need to write long paragraphs unless the particular campaign calls for it. Use calls to action – if you want people to click on a link or download something, don’t just say “click here” in the email. Instead, offer them an incentive for doing so such as a free ebook or discount code.
Link your emails back into your website; make sure customers can find what they’re looking for without having to search through their inbox again and again! Don’t spam – this means don’t send too many messages out at once. At most two per month is enough unless it’s a particularly important message that needs more attention (like announcing your company being acquired). Limit which days of the week you send messages so that people know when you’ll be sending them new content.
Segment Your Email Lists
The days of blasting out a generic email campaign with the same message to everyone on your mailing list are long gone! Consumers want personalized messages that will speak directly to their interests and needs, so it’s important for small businesses like yours not only to know what each customer wants but also how they’d prefer it delivered.
A few ways you can do this is by using segmentation – dividing up customers based on things such as age, location, or gender – or creating multiple lists in which people may be interested in different offers depending on where they’re located geographically or based on their behavior on your website. For instance, sending out an email to a customer who recently purchased a product should be written in a completely different context than the email that gets sent out to a customer who has never purchased anything from your company in the past.
Always Include a Call-to-Action
A great way to get people engaged is by including a clear call to action in your email campaigns. Not just if you are encouraging them to make a purchase, but for any goal that will create some kind of engagement with your company’s website and content. Providing a clear direction will help to ensure that customers are more likely to take the action when you want them to.
For instance, if you’re running a promotion for your products and services, include an “Act now!” call-to-action button on any email containing this offer. If you run an ecommerce shop and someone is reading about one of your product lines in particular (say, new shoes), make sure they know how they can purchase or order those items by including some kind of clear CTA at the end of the email. It doesn’t have to be complicated; it could just say “shop our wide selection” with links directing them right where they need to go. The clearer and simpler you present what people should do next when the email is done being read, the more likely they are to take that action.
Use Email Automation
As a business owner, you have many different tasks that you juggle at one time. It would take too much time and effort if you had to create and send out email messages manually. This is where email automation comes into play. Email automation helps you save time and energy by sending out these messaging through a set schedule or simply through actions that customers take on your website. Here are some ways email automation can help. It can automate routine sales messages so they don’t have to be manually created every day or week–just once! Email automation can also be used to create a sequence of messages that are automatically delivered one after another, like an automated series or course. It could even trigger specific responses depending on customer actions (like unsubscribes).
There are many ways email automation can help you and your business grow. If your business is looking into email automation and don’t know where to start, give us call. We’d love to discuss how email marketing and automation can benefit your business and your customers.
Email marketing is a wonderful tool and business strategy that you should definitely consider when thinking about the growth of your business. Email will continue to be one of the most powerful tools for businesses, so it’s a good idea to start exploring how you can use this strategy and tool within your own business plan.
As we discussed earlier in this post, we recommend you think about the sign-up process, offering incentives to those who sign up, customizing your email campaigns, segmenting your email lists, creating calls-to-action, and automating your email tasks. It may sound like a daunting task, but if done right, the rewards are limitless.
If your business is looking into email marketing and you don’t know where or how to start, give us a call. We would love to help you get started with this powerful tool.