Content Marketing for Small Businesses

Written by Jamie Spurrell

On July 17, 2021
Content marketing continues to be a strategy that every single business should be incorporating into their marketing. Content marketing is simply the creation of blog posts, videos, social media updates, podcasts, and other marketing material to attract and retain customers.
Content Marketing for Small Businesses

Are you looking to grow your business by providing relevant, interesting, and engaging content that will help build awareness and line up more sales?

In this blog post, we will talk about how content marketing can help your small business keep up with the big fish who are already doing it.

By creating and distributing relevant, interesting and engaging content on a consistent schedule you will gain more exposure for your business which will help you get more customers in the long run.

Content marketing continues to be a strategy that every single business should be incorporating into their marketing.

Content marketing is simply the creation of blog posts, videos, social media updates, podcasts, and other marketing material to attract and retain customers. This content is free to consumers but can be used as an effective way for you to get your brand in front of them.

One great way that small businesses are using this strategy is by focusing on creating blog posts or articles based on targeted keywords. You can do this by conducting keyword research through Google Keyword Planner or a similar program.

Then think about what the reader will want to read about when they find your site.

What would they ask?

What problems might they be facing?

Start with some basic questions and then focus on answering them specifically for the needs of your customers.

Good ideas for content marketing strategies include:

  • Create a blog that is optimized for SEO (search engine optimization) so it shows up under people’s keywords when they are searching online.
  • Write articles about your niche or industry and post them on other websites, such as LinkedIn Pulse. This will bring back visitors who may want to learn more about your company because they saw something
How content marketing can help small businesses

Small businesses can start utilizing content marketing by realizing the importance of content.

Content is no longer a luxury for small businesses but an important necessity. 

If a small business wants to survive in this competitive world, then it needs to focus on some marketing strategies. Content Marketing is the best way to start with for your business and grow through word-of-mouth promotion.

In the present scenario where you have lots of competitors offering similar products or services, it’s very difficult to compete with them and gain maximum customers. But if you can create some quality content related to your product or service and share that content on various platforms like social media channels, blogs etc., you would find people sharing about what they think about your content based on their experience using your product or service which will eventually lead to more people knowing about you and your company.

Content marketing is more about creating and sharing interesting content in the form of blogs, videos, infographics etc., which will help boost your brand recognition.

You can use this method not just for promoting your business but even for boosting sales or increasing leads. The more quality content you provide on the internet, the higher chances of people sharing it through word-of-mouth marketing.

This free content helps you create an image of being trustworthy and your content will be read by lots of people which is a great platform to build trust with potential customers. 

So, if you are looking for some interesting online marketing strategies then consider implementing content marketing.

Why do small businesses need content marketing?

When marketing your business, there are a million and one tasks that need to be completed. This isn’t new. However, the one thing you must do is engage in some form of content marketing. Why?

When you take the time to create content your customers will be able to find you, learn more about what you do and are much more likely to buy from you. This is especially true when that content is relevant and provides value for them. 

A recent survey by eMarketer found that 88% of small business owners want to increase their content marketing efforts.

6 million small businesses in the U.S want to spend an average of $1,618 on content marketing this year. 

How do I promote my business with content?

Content marketing is an effective way of promoting a business because it doesn’t require the business to pay for any advertising and reaches a broad audience.

Creating content, however, can be time-consuming to write and takes knowledge of relevant topics.

In order to do it successfully, one will need to:

  • define their audience well
  • create high-quality content that’s useful in some way
  • plan ahead so they can produce the content consistently
  • share the content with their audience on social media once it’s ready

One might think that creating an entire content marketing strategy can be a daunting task. However, if done effectively, a successful content marketing strategy can do wonders for one’s business.

One of the best ways to promote a business is through a blog.

Blogging allows businesses to connect with potential customers, share their expertise and spread awareness about new products or services.

The first step in creating a successful content marketing strategy is setting goals. One needs to ask themselves what they’re trying to achieve by blogging.

Are they trying to increase their customer base?

Or are they looking to generate revenue through email marketing?

Perhaps they want to build trust and credibility. Businesses will need a clear, actionable goal in mind before getting started with content marketing.

The next step is defining one’s audience well.

One needs to create the type of content that appeals to their audience.

For example, a fashion boutique should use content marketing to promote their clothing line on blogs that are related to fashion and beauty.

If one’s business is targeting younger customers, they need to make sure their blog is visually appealing with relevant images in order to attract the desired demographic.

Creating high-quality content that’s useful for others can be a difficult process. To create quality content, one can hire freelance writers that are more experienced in certain topics.

They may also use tools such as Canva to create graphics that suit their needs. One has to ensure they have the time to actually share the blog posts with their audience on social media once they’re ready for publishing.

Planning the content creation process well in advance is the difference between a successful content marketing campaign and a failure content marketing campaign. It’s important to break down the goals into smaller tasks that are more manageable.

This will also help one create a consistent content schedule that keeps their blog updated on a regular basis.

One can’t forget about effective SEO while creating and sharing content with their audience. Focus keyword research and incorporate them into titles and headings with the use of keywords in mind.

How content marketing helps small businesses?

By creating content that focuses on their target audience and incorporates well thought out search engine optimization methods, a business is more likely to reach a broader audience through organic traffic and have success with their content marketing strategy.

Content marketing is an excellent tool for any small business looking to grow revenue and exposure.

How content marketing helps small businesses?

The internet has changed the way we do business. Companies are starting to see that they need a new content marketing strategy in order to stay competitive.

With social media and content marketing, companies now have more ways than ever to connect with their customers and drive sales.

Content marketing is an umbrella term for all of the activities involved in creating, distributing, and communicating value-driven content at scale for purposes of attracting prospects or customers and turning them into leads or customers.

Content marketing is an invaluable tool for small business owners to generate new leads, enhance their brand, and connect with current customers.

Content marketing helps small businesses by bringing in more sales and is an excellent way to showcase the product or service and has been proven to generate leads, increase engagement, and therefore encourage conversions.

It’s a cost-efficient tactic that also shows customers what the business is all about before they make a decision between one company or another. Since we’re in a digital era, it’s necessary for companies to go beyond running ads on TV and radio – content marketing fills that void while boosting branding efforts simultaneously.

How do I choose a topic for content marketing?

Consider topics that are relevant to your products, services, or industry. Determine whether it is something you have the knowledge or expertise to write well about and offer advice or perspective.

Think of some questions in your area and consider how you could answer them (e.g., What makes a good [technology] developer? How do I start my own web development company?)

Choosing the right topic for your content is an essential step to ensure customer conversion.

If you are a small business owner with a product or service that caters to businesses, you may want to consider topics like how to start an AC repair company or what makes a good AC repair person. These topics will give customers information on how they can hire you, which in turn will generate more leads and lead to more clients.

How do you write business content?

How you write content really depends on the type of business that you have.

If you are going to use a website for your business, the first thing you need to do is optimize it for search engines.

The next step would be writing at least one page about those products or services or whoever your target market is and linking that page back to an email capture form so that they can request more information from you when they finish reading.

The last thing you want to do is force your business on people. That will scare them off and you’ll never get a chance to reach out to them again.

What are the benefits of small businesses using content marketing?

Small businesses receive numerous advantages from investing in content marketing, including:

Small businesses can gain an advantage over competitors by providing valuable content to potential customers.

Businesses who provide useful and interesting information, as well as helpful tips, tricks, and guides will benefit from increased traffic to their website or blog while also increasing their own personal brand.

Content marketing helps small businesses create relationships with consumers – a crucial must-have for any small business owner.

By cultivating relationships with customers they are more likely to respond when the business needs something from them such as selling a product or service, promoting an event, gathering feedback, and so on.

Why do small businesses need content?

Content is a powerful marketing tool that can help position your company as an industry thought leader.

Content Marketing strategies are based on the idea that businesses should create more content and distribute it in various ways. Content marketing includes blogging, webinars, video, white papers, social media marketing and infographics.

The goal of a content marketing strategy is to provide potential customers with valuable information so they might purchase from you instead of your competitor. Developing content also offers the opportunity to build trust with company stakeholders like investors or partners – customer acquisition is hard if you don’t get past those first few impressions.

One great thing about content marketing for small businesses is how little time and money it takes upfront.

The benefits of content marketing include:

  1. Increased web traffic, which can lead to increased sales. The best way for small businesses to get the word out about their products or services is through original written content. By making information available on your website or blog, you attract readers, who may then become customers.
  2. The opportunity to position yourself as an industry thought leader. If you’re the one company that’s always coming up with new ideas and solutions for your clients, they’ll begin to know you as a go-to resource. Blogging can also help you get in touch with people who are interested in your particular field and who may be interested in your services.
  3. Increased awareness of you, your company, and your products or services. There’s a big difference between an online presence that no one knows about and one that people are actually searching for. If others can find what they’re looking for on your blog, then they’ll start searching for more information about you, which can bring in new leads and sales.
  4. The opportunity to engage with your customers. Blogging does much more than just push out content. Readers will talk back through comments or social media and connect with you on a personal level as they get to know the people behind your business – this fosters trust that will help you close more sales.
  5. The opportunity to demonstrate your expertise. If you’re the one business that’s always producing industry-related blog posts and other content, then people will know that they can trust you with their business. That means more referrals and repeat business from satisfied customers.

Most of us are inundated with content.

Marketers try to catch our attention in the few seconds we spend on any given site. It’s possible that your potential customers and partners aren’t looking for you – so how do you create information they’ll notice?

How can I grow my business with content marketing?

To grow a business with content marketing, you need to find out the major gripes and pro pluses people have about your industry.

For example, financial advisors are often slandered because they’re so pricey or unapproachable. Show financial experts in your field that you’re one of them by providing helpful articles on budgeting or giving expert advice to struggling customers for free on social media like Facebook and Twitter. You’ll be able to show potential clients that you’re an expert in your field without ever charging them.

How can I get more out of my content marketing?

Ask yourself how much time and effort you spend on content marketing compared to other marketing tactics, like social media or SEO. If your answer is “not as much,” it could mean you’re not getting as much out of it as you could be.

To get more out of your content marketing, make sure you have a strategy in place and make time every week to post new articles or blog posts. You may also want to create an editorial calendar where you outline deadlines for each piece of content and how long it will take to write.

What is the best marketing strategy for a small business?

Content marketing.


There are a whole bunch of reasons it can work well for you and your small business.

The problem with traditional marketing is that these ads are only capable of capturing attention for a few seconds before somebody switches off or is met with resistance.

At the same time, there’s more and more content being created by consumers – from reviews to how-to-guides to first hand experiences, people want to share their knowledge and insights.

Studies show that up to 96% of people who come across an article while browsing online decide whether they’re interested in reading it based on what they read in the headline alone!

Content marketing takes this into account, providing high-quality posts on social media outlets like Facebook, Twitter, and LinkedIn. This is all aimed at making your business stand out from the crowd and by pulling in traffic to your website where potential customers can gather more information about you and what you offer.

Content marketing helps to eliminate barriers of communication between businesses and their audiences, with content that’s entertaining, helpful, or otherwise interesting.

This type of marketing also allows you to build trust with potential customers over time, which is great if you’re planning on launching a product and want people to get invested in your company story.

This type of marketing isn’t just for big business either. The smaller companies that use content marketing are actually the ones who generate more leads from their content than those who don’t!

Why is content important for business?

Any company can start a new content marketing strategy and expect to be rewarded with minimal effort.

More than 90% of digital marketers use content marketing in some way to reach out to their target audience. Content marketing can assist with growing brand identity as a small business.

It can also help you gain a competitive advantage over your competitors who are not utilizing content marketing or even have documented content marketing strategy. You may need to reinvest into content marketing for better results as time passes.

As a small business owner having a well-detailed strategy to build up customer and prospect loyalty allows you to develop and sustain a solid business relationship with those customers.

In summary, content marketing is an investment.

It can be a difficult concept to grasp from the start, but it’s a worthwhile endeavor if you want more customers. According to the Content Marketing Institute, B2B organizations that spend more on content marketing are six times more likely to achieve measurable ROI than those that do not.

Many businesses rely on expensive marketing campaigns and PR stunts to gain more customers. However, the truth is people want real information from businesses that they can trust.

As a small business, you don’t need millions of dollars in order to create content for your target audience. There are multiple platforms available to help you start creating compelling content immediately.

You May Also Like…

How to Create a B2B Content Marketing Strategy That Gets Results

How to Create a B2B Content Marketing Strategy That Gets Results

It’s no secret that content marketing is a powerful tool. It can help you establish thought leadership, create awareness for your brand, and authentically connect with new audiences. But how do you know if your content marketing strategy is actually working?

6 Ways to Get More Traffic on Your Website

6 Ways to Get More Traffic on Your Website

It’s not a secret that businesses need to have an online presence in order to be successful. Getting traffic to your website is a great way to get more people interested in what you have to offer. But, how do you go about getting this traffic?